myWalgreens
Local Donations

I’ve worked on a number of projects for the myWalgreens loyalty program over the years. The charitable aspect of the program, local donations, really made this project stand out to me.

 

My job was to develop an omni-channel campaign that clearly helped costumers understand that they have the option to donate their Walgreens Cash rewards to local charities they care about. I collaborated with my team on several strong concepts. The chosen concept uses a blend of authentic images, which show connections between people and branded illustrations, that nod nicely to caring communities.

 

The campaign drove awareness among myWalgreens members.