Walgreens
Holiday Photo Catalog
Role: Art director & lead designer
For Walgreens Photo, the holiday time frame is the busiest time of year. The annual holiday photo catalog features promotional offers and highlights new products along with about 60 other items.
The catalog requires detailed planning in order to feature the wide variety of photo products. In collaboration with copywriters, photographers, merchants and production teams, I’ve successfully led and executed this project from more than 5 years.
The hard work pays off: We’ve won several awards for the catalog designs over the years. It has also been proven to help increase sales. There are records of the catalog helping to increase profits by $100k+.
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Winner of a 2022 Graphic Design USA American Graphic Design Award in the Catalog category​.​
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