Walgreens Rebranded
Gift Cards
Recently, Walgreens made great efforts to update their gift card experience by making it easier to redeem gift cards online and in-store. With those updates, it was also the perfect time to update card designs. My team was tasked with developing designs for a wide range of gifting needs that were on brand, inspiring, meaningful and had a human touch.
I provided guidance to my team as we developed a large number of trend-forward and appealing designs. We brainstormed, researched and collaborated to create a set of 18 different designs. The gift cards all feel unique on their own, yet they also work well as a set. The gift card designs and process were featured in a Walgreens Newsroom article.
Role: Art director overseeing the creative team