Logos

Someone's first question might be "What is Display Transformation?"
For many years, Walgreens had strict guidelines that limited vendors on what their displays could look like, especially for endcaps. I was tasked with re-envisioning or transforming displays to remove the strict guidelines to allow vendors' branding to come through and have more stopping-power. I transformed and elevated 30+ Walgreens branded and vendor displays for this exploration.

Role: Freelance designer