Display
Transformation

Someone's first question might be "What is Display Transformation?"
For many years, Walgreens had strict guidelines that limited vendors on what their displays could look like, especially for endcaps. I was tasked with re-envisioning or transforming displays to remove the strict guidelines to allow vendors' branding to come through and have more stopping-power. I transformed and elevated 30+ Walgreens branded and vendor displays for this exploration.