Walgreens
2022 Halloween

In 2022, a Walgreens store had the honor of being a featured location for the Disney+ movie “Hocus Pocus 2,” which features three quirky witches.

 

For our Halloween campaign, we were tasked with intergrating the movie into our creative. My team developed omnichannel concepts with a witch theme as a nod to the movie. We also partnered with Disney to create co-branded materials for both in-store and digital touch points to advertise the movie. I helped guide the team through a variety of challenges during the development of this campaign, such as strict non-disclosure agreements and tight timelines. Thankfully, we had a successful outcome with work that we are proud of.  

 
Role: Art director overseeing the creative team & contributing designer